TRANSPIRE: Projects

Research, branding, execution, production, and communication

Concept Development

Nissan Ellure: Sophisticated Rebellion

LG: Smartphone Concepts

Internal: Future of the Number 2 Pencil


Research

Pearson: Decision Making and Collaboration

Facebook: Chat Research Planning

Adidas: Target Shopping Experience

Logitech: New Product Innovation


Strategy

iGO: Product and Branding Strategy

Infiniti Etherea: Eco-Luxury

Infiniti Q50: Luxury Sports Sedan


Brand Development

Young Guru: Logo and Publicity Products

Adapt: Product Identity

Six Intel: Naming to Marketing Collateral


UX Development

Blackboard: Student and Admin Experience

groupMD: Medical App

Hiya Tea: From Web to Doorstep


Product Design Development

Frends: Headphones and Earbuds

xDoria: the 2012 Collection

Becomb: Infiniti Piece Production


Video

Nissan Design Context Laboratory: Concept Videos

Hiya Tea: Explanatory Video

Avery: Marketing Partnership Video








The concept embodies a new sense of story-driven artistic luxury. The final design uses kasane-washi paper as the dashboard material to kimono lining. This new direction in luxury concept was developed to inspire the future EV for Infiniti.


Potluck Activities:
• Target Customer Research
• Market Trend Research
• Product Strategy
• Concept Development