Research, branding, execution, production, and communication

Concept Development

Nissan Ellure: Sophisticated Rebellion

LG: Smartphone Concepts

Internal: Future of the Number 2 Pencil


Pearson: Decision Making and Collaboration

Facebook: Chat Research Planning

Adidas: Target Shopping Experience

Logitech: New Product Innovation


iGO: Product and Branding Strategy

Infiniti Etherea: Eco-Luxury

Infiniti Q50: Luxury Sports Sedan

Brand Development

Young Guru: Logo and Publicity Products

Adapt: Product Identity

Six Intel: Naming to Marketing Collateral

UX Development

Blackboard: Student and Admin Experience

groupMD: Medical App

Hiya Tea: From Web to Doorstep

Product Design Development

Frends: Headphones and Earbuds

xDoria: the 2012 Collection

Becomb: Infiniti Piece Production


Nissan Design Context Laboratory: Concept Videos

Hiya Tea: Explanatory Video

Avery: Marketing Partnership Video

"When I received the first set of brand work, I knew immediately that we had hired a team that was going to get us there. We are excited about the resulting branding and I look forward to working with Potluck on future endeavors."
               Thomas Moewe
               CEO, SIX Intel

Potluck Activities:
• Company concept development
• Company name and web domain naming
• Marketing Collateral (logo, website and business card designs)
• Corporate brand book with messaging, tone, and visual guidelines