TRANSPIRE: Projects
Research, branding, execution, production, and communication
Research, branding, execution, production, and communication
"As an expression of our long-term vision for the next generation of great Nissan sedans, Ellure allows us to introduce a new sedan concept - one that honors the sedan’s unmatched daytime functionality, yet has a more emotive, almost hidden ambience that comes to life after dark. It’s an ideal fit for the needs of its projected owners, women in their ‘30s and ‘40s with a sense of sophistication and rebellion."
Shiro Nakamura
SVP and Chief Creative Officer
Hailed as one of the most exciting concept cars of 2011. The concept went onto influence Nissan's fleet of sedans.
